PRIVACY POLICY – ALIGN WITH CHLOE

Last updated: 20 August 2026

Align With Chloe (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it and your rights under UK data protection law.

1. Information We Collect

Depending on how you use our website and services, we may collect:

Your name, email address and contact details
Account and login information
Booking, membership and subscription information
Payment and transaction information
Communications you send to us
Marketing preferences
Information about how you use our website and On Demand membership, such as pages or classes viewed
Technical information such as your IP address, browser and device information
Health questionnaire or PAR-Q responses where required for certain in-person or live services

Payment details are processed securely by our payment providers. We do not directly store your full payment card details.

We do not routinely collect health or medical information as part of the Align With Chloe On Demand membership.

2. How We Use Your Information

We may use your information to:

Manage your account, bookings and memberships
Process payments and subscriptions
Provide access to purchased services and On Demand content
Communicate with you about your bookings, account or membership
Provide customer support
Operate, maintain and improve our website and services
Maintain website and account security
Keep appropriate business and financial records
Meet our legal obligations
Send marketing communications where you have chosen to receive them

We do not sell your personal information.

3. Our Lawful Bases

Under UK data protection law, we must have a lawful reason for using your personal information.

Depending on the circumstances, we may rely on:

Contract – where your information is needed to provide a service you have booked or purchased, including memberships and On Demand access.
Legal obligation – where we are required to process or retain information by law.
Legitimate interests – where reasonably necessary to operate and improve Align With Chloe, provide customer service, maintain security and administer our business, provided your rights do not override those interests.
Consent – where you have given permission, such as for certain marketing communications or optional cookies.

Where we rely on your consent, you can withdraw it at any time.

4. Payments & Third-Party Services

Our website is hosted through Wix, which may process information on our behalf in connection with website hosting, member accounts, bookings, subscriptions, communications and payments.

Payments are processed securely through Wix and/or its third-party payment providers. We do not directly store your full debit or credit card details.

We may also use trusted third-party providers where necessary to operate our website and services, such as email, analytics and professional service providers.

Some providers may process information outside the UK. Where this happens, appropriate safeguards will be used where required by UK data protection law.

5. Marketing

If you choose to receive marketing communications from Align With Chloe, we may send you information about classes, events, On Demand content and other updates.

You can unsubscribe at any time using the unsubscribe option in our emails or by contacting us.

You may still receive essential communications relating to an active booking, purchase, account or membership.

6. Cookies

Our website uses cookies and similar technologies.

Some cookies are essential for the website to work correctly, including functionality relating to security and member accounts.

We may also use optional analytics or marketing cookies to understand how our website is used and improve our services. Where consent is required, these cookies will only be used after you have made your choice through our cookie banner or settings.

You can manage your cookie preferences through the controls provided on our website and through your browser settings.

7. Health Information

For certain in-person or live Pilates services, we may collect relevant health information through a health questionnaire or PAR-Q where appropriate.

Health information is treated with additional care and is only collected and used where necessary and permitted under UK data protection law.

We do not routinely require or collect health or medical information from members of Align With Chloe On Demand.

8. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary to provide our services, maintain appropriate business and financial records, comply with legal requirements, resolve disputes and establish or defend legal claims.

Different types of information may therefore be kept for different periods. When information is no longer required, it will be deleted or anonymised where appropriate.

9. How We Protect Your Information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access or disclosure.

Our website is hosted through Wix and payments are handled through secure payment providers. However, no online system can guarantee complete security.

10. Your Rights

Depending on the circumstances, UK data protection law may give you the right to:

Access the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict certain uses of your information
Object to certain processing
Request transfer of certain information
Withdraw your consent where processing is based on consent
Object to direct marketing at any time

These rights do not apply in every circumstance.

To exercise your rights, contact us at chloe@alignwithchloe.com.

If you have concerns about how we handle your information, please contact us first so we can try to resolve them. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

11. Age

Our website and On Demand membership are intended for individuals aged 16 and over. We do not knowingly collect personal information from children under 16 through our On Demand membership.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page and the date above will be updated.

13. Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Align With Chloe
chloe@alignwithchloe.com